MBA 6601, International Business
Unit VI Scholarly Activity
Your task is to offer a detailed critique of a peer-reviewed article of your choice, which you can locate in the CSU Online Library. The article must be related to international marketing and identifies a company that has a successful export
strategy. Optionally, you may use two articles—one focused on international marketing concepts and a separate article that describes a firm that is applying a successful export strategy (perhaps you will prefer to use a Vietnamese firm for this example—that is fine; you make the choice).
In your critique, address the following questions:
• What are the main points and arguments of the author(s)?
• What is your opinion of the article, as being points that can be applied practically in international business?
• How can the points and arguments of the author(s) be applied to the lesson in this unit and unit V? Pick four of these concepts to respond to:
o Risks of operating abroad,
o policies that affect international operations
o issues with foreign collaborative arrangements and nonequity joint ventures
o the marketing mix
o marketing orientation
o organizational structure
The critique should be a minimum of three pages in length. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
This formal paper example provided by the CSU Writing Center shows this type of formatting.