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Assignment: Case Studies

Name

Institution

Course

Instructor

Date

Part 1: Initial Post

Wagamama’s case study relates closely to my business plan. The case study is about a small Japanese restaurant in London that sells Japanese noodles. The food style in this restaurant is healthy, contemporary, and distinctive. Several hotels and restaurants serve the best dishes in London, but how many deals with Japanese foods? Very few. Thus, the management of this Japanese restaurant wanted to explore this gap. For a hotel to develop, it needs to have a “hotel competitive advantage” this means the hotel can generate more returns over a while. When a business has excess returns, it makes profits and has some amount to grow (Teck, & Karuppiah, 2020). However, a hotel may have a temporary excess return, but when competition catches up with it, it collapses and ceases to operate. Excess competition makes the market flattened because no investors are willing to put their capital in this sector.

References

Barrow, C. & Barrow, P. & Brown, R. (2021). The business plan workbook: a step-by-step guide to creating and developing a successful business, tenth edition.

Teck, T. S., & Karuppiah, N. (2020). Operation Strategy as a Competitive Advantage in Hotel Industry. International Business Research13(2), 35.

Part 2: Responses


Response# 1

A superb post! A hotel needs to build a competitive advantage. The hotel must ensure it has built a barrier to market entry, making it harder for other hotels to enter the market. Some sources of hotel advantages are; efficiency, customer-facing, production, and the advantage that occurs due to favorable government policies (Barrow et al., 2021). The ability of a hotel to secure the market is referred to as a moat. The occurrence of the moat means the hotel has succeeded in securing the market.

Reference

Barrow, C. & Barrow, P. & Brown, R. (2021). The business plan workbook: a step-by-step guide to creating and developing a successful business, tenth edition.

Response# 2

Great post! The ideas on when a restaurant provides the same quality of food and drinks at a slightly lower price than its competitors, it creates a competitive advantage has been well explained. However, to add on post this occurs in large restaurants with large customer bases. The management of the big restaurants can get their cooking items in bulk at a discounted price; thus, they still make a profit when selling their foods at lower prices (Teck & Karuppiah, 2020). The food bought in bulk includes fresh vegetables, meat, and beverages relatively used faster in restaurants.

Reference

Teck, T. S., & Karuppiah, N. (2020). Operation Strategy as a Competitive Advantage in Hotel Industry. International Business Research13(2), 35.

Bus 4pages

1

Assignment: Case Studies

Name

Institution

Course

Instructor

Date

Part 1: Initial Post

Wagamama’s case study relates closely to my business plan. The case study is about a small Japanese restaurant in London that sells Japanese noodles. The food style in this restaurant is healthy, contemporary, and distinctive. Several hotels and restaurants serve the best dishes in London, but how many deals with Japanese foods? Very few. Thus, the management of this Japanese restaurant wanted to explore this gap. For a hotel to develop, it needs to have a “hotel competitive advantage” this means the hotel can generate more returns over a while. When a business has excess returns, it makes profits and has some amount to grow (Teck, & Karuppiah, 2020). However, a hotel may have a temporary excess return, but when competition catches up with it, it collapses and ceases to operate. Excess competition makes the market flattened because no investors are willing to put their capital in this sector.

References

Barrow, C. & Barrow, P. & Brown, R. (2021). The business plan workbook: a step-by-step guide to creating and developing a successful business, tenth edition.

Teck, T. S., & Karuppiah, N. (2020). Operation Strategy as a Competitive Advantage in Hotel Industry. International Business Research13(2), 35.

Part 2: Responses


Response# 1

A superb post! A hotel needs to build a competitive advantage. The hotel must ensure it has built a barrier to market entry, making it harder for other hotels to enter the market. Some sources of hotel advantages are; efficiency, customer-facing, production, and the advantage that occurs due to favorable government policies (Barrow et al., 2021). The ability of a hotel to secure the market is referred to as a moat. The occurrence of the moat means the hotel has succeeded in securing the market.

Reference

Barrow, C. & Barrow, P. & Brown, R. (2021). The business plan workbook: a step-by-step guide to creating and developing a successful business, tenth edition.

Response# 2

Great post! The ideas on when a restaurant provides the same quality of food and drinks at a slightly lower price than its competitors, it creates a competitive advantage has been well explained. However, to add on post this occurs in large restaurants with large customer bases. The management of the big restaurants can get their cooking items in bulk at a discounted price; thus, they still make a profit when selling their foods at lower prices (Teck & Karuppiah, 2020). The food bought in bulk includes fresh vegetables, meat, and beverages relatively used faster in restaurants.

Reference

Teck, T. S., & Karuppiah, N. (2020). Operation Strategy as a Competitive Advantage in Hotel Industry. International Business Research13(2), 35.

Bus 4pages

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Screenshot from PPT (slide 17)

Executive summary

This business is a French bakery; the business is focused on giving its customers quality products and a unique customer experience. Therefore, its mission is ‘to bake innovative products with great taste and make the customer eating experience more satisfying .’The company focuses on the quality of its products to its customers. It also works towards achieving customer satisfaction. The vision of the business is ‘to be the most trusted French bakery offering the most innovative and unique recipes to its customers’. ‘The bakery will also offer different products to its customers. These products are made by trying new recipes which accommodate all the customers including those who need special diet and those with health complications. In addition, the recipes used are unique from those of the competitors due to the special ways used in making them. The products offered include macaron, baguette, croissant madeleines, Paris Brest, St. honoree, honoree and mille-feuille. I will be seeking finance from investors. This business will grow to become an international business in the future. the plan is to start laying the foundation for a big business, and seeking financial help from the investors will help me achieve this goal funding will also be done through bank loans with infests which I will be able to pay over a period of agreed time. This is because I would like to have much control of the business to make better decisions and implement innovations easily. Loans will enable me to keep much control of my business since the lenders do not control over the business. There is a detailed plan that will help the business in resource allocation to enable the business reach its goals through effectiveness across all the sectors of the business for instance marketing, production etc. which is ensured by proper allocation of resources.

Company description

The company is a bakery that makes different French pastries as mentioned in the executive summary. The business is designed to bring a change in the baking industry. A business plan is needed which will ensure that the business is able to offer its products to the customers. Firstly, the business differentiates itself in the market through its different recipes. Instead of following the existing recipes new ones are developed through collecting customer data to identify the needs of customers which are not met by existing bakeries. The business aims to change the idea of baking from just fixed recipes to the recipes that best fit the customers’ needs. Therefore, when the company has all its customers’ information, most recipes are developed and tried to ensure they meet those needs. Customers with health issues such as lactose intolerant or customers who have health issues such as low sugar levels or high sugar levels are considered by making products that fit their needs—for instance, making products with high sugar levels for the customers with low sugar levels. My market is people of all ages, both men and women and children. All the people enjoy delicious foods, and therefore they are all targeted in the market. The products are not highly-priced and can easily be afforded by all households, from the wealthy to the middle class to the low-income earners. People with health issues are also included by ensuring their needs are factored in during the process of development of the product. My competitive advantage is the uniqueness of my products. I will not just develop products that exist in the market, but I will come up with unique recipes that meet the customers’ needs. Therefore my products will have a unique taste that gives my brand a unique competing advantage.

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French Bakery- the 4Ps Marketing and Promotion Strategy

Name

Institution

Course

Instructor

Date

French Bakery- The 4Ps Marketing and Promotion Strategy

The 4Ps will be essential in helping French Bakery improve its operations. It will seek answers to the following questions: what are the signature products for this Bakery? Which product is the most profitable? How can the profitable product be grown? How do we improve the sales of the less profitable products? The second concern will be the price; how will the product’s price be set? Will the pricing include other relevant costs? Will the management of the French Bakery consider product bundling to drive up sales? The third “P” is promotion. It will answer questions like what will the firm do to promote its products, and what promotion tools will the company employ. What promotion strategy works best, and how can the company improve it, among other concern (Tapayan, 2018). The last “P” is about the place. Are there ways the bakery firm can use to deliver its products to the customers? What should the firm use to increase its merchandise and front-of-house experience? Carefully considering these 4Ps will ensure the organization improves its operations.

The French Bakery will make the following products; bread, cakes, muffins, buns, rusk toasts, among others. Most of these products are in the market, but their demand is high compared to what is supplied (Tapayan, 2018). Our products will have additional flavors like vanilla and almond to sell higher than our competitors; the main products will be cakes because they come in various varieties and have different pricing options. Individuals should offer cakes at affordable prices.

The bakery firm will incur fixed and variable costs for its products; the fixed costs will include; rent, taxes, insurance, and utilities purchase. The variable cost will be; the amount incurred in the purchase of ingredients, electricity cost, payment of employees, supply and packaging cost, among other variable costs (Barrow, Barrow & Brown, 2021). The pricing of bakery products becomes difficult, especially since many production costs are involved. Selling the products at the right price will make French Bakery make a healthy profit margin. The costs of the bakery product sold will be determined using the following formula; Direct cost + Overhead + Wages +Profit.

The French Bakery firm has made its products; and ways to attain the potential customers includes. The company will use mail campaigns, connect with influential food bloggers, attend food events, carry some samples, drop some samples to the target consumers, and open pop-up shops, among other strategies (Tapayan, 2018). The most effective way of reaching a large customer base is through the mail. The company can use famous online platforms such as Mail chimp to ensure that it has activated its mails for regular communication with clients. Influential food bloggers have an extensive network of followers; they pass word of mouth to their followers about the new firm in the town (Barrow, Barrow & Brown, 2021). The French Bakery company may consider connecting with the food bloggers by organizing a small event where they will showcase some of their products. The bakery firm will also seek to attract customers by employing the following tips; designing the operational areas with a funny and friendly message, giving free samples of the new products, and managing the social media well, among other strategies.

In conclusion, the 4Ps model enhances components of the market mix and aids a company in taking its products or services to a new market. It helps the organization define its products in the following aspects; price, product, promotion, and place; this definition ensures that the products offered to the market meet the customers’ demands.

References

Barrow, C. & Barrow, P. & Brown, R. (2021). The business plan workbook: a step-by-step guide to creating and developing a successful business, tenth edition.

Tapayan, A. (2018). Integrated marketing communications plan for a bakery.

Bus 4pages

Assignment Week 2

Screenshot from PPT (slide 18)

French Fries bakery Market research in Los Angeles

There is a high demand for bakery products within Los Angeles. Most residents of Los Angeles prefer Bakery products. This can be expressed by the existence of numerous bakeries located within Los Angeles. Due to many bakeries within Los Angeles, there is stiff competition within the industry. Customers can select which bakery they can shop from for their products. Due to stiff competition in the bakery industry, each bakery in Los Angeles tries to stand out from the others in terms of the products they serve to their customers and their pricing methods. Bakeries offer a discount to customers to attract more sales.

Market research plays a crucial role in setting up the French fries bakery is concerned. Before setting up a French fries business, there is a need to have enough information concerning the French fries business, demand in the market, and possible competition the business is likely to encounter. Before setting up a French fries bakery in Los Angeles, it is important to conduct market research about the demand for French fries in Los Angeles. Market research helps the company decide on the investment to be made by the company. Carrying out market research In Los Angeles will help the company Identify the best place to locate the business. Location of the business is very key to the success of the company business. Since Los Angeles has many bakeries, it is important to ensure that the French bakery set up is located at a proper location where customers can get goods from the business.

Market research is important in helping to design promotional strategies which have to be implemented by the company. As bakeries within Los Angeles implement different market promotional strategies for their business, market research provides information on which method the competitors use for their products. The bakeries within Los Angeles promote their products using online platforms, but they require customers to move to their premises to get served their orders. By understanding competitors’ competition strategy, the company goes ahead to decide which strategy it can use to attract more sales. In Los Angeles, most bakeries use price discounts to attract more sales to customers. Very few bakeries provide home deliveries to customers. Our new bakery which will have to be set up will be providing home deliveries to customers from their homes. As most of our customers will be children and mothers, home deliveries will increase the number of sales made by the company. Los Angeles also has many residential places; hence we will have to partner with deliveries company to help to ensure that each of our customers is served well.

Market research plays a very significant role in predicting the company’s sales potential. Through researching the French fries’ demand in Los Angeles, the business will predict the potential number of sales that the bakery can make in the market. In Los Angeles, the viability of the business is dependent on the number of orders that the company can fulfill. French fries’ bakery will be located mainly in areas that can allow the business to conveniently satisfy the needs of customers. Setting up French fries has to be at a convenient location where customers can move in and make an order. Bakeries within Los Angeles with enough parking space usually attract more customers families frequently visit the bakeries to make their orders.

References

Cho, K. (2021). Mooncakes and Milk Bread: Sweet and Savory Recipes Inspired by Chinese Bakeries. Harper Horizon.

Kipke, M. D., Iverson, E., Moore, D., Booker, C., Ruelas, V., Peters, A. L., & Kaufman, F. (2007). Food and park environments: neighborhood-level risks for childhood obesity in East Los Angeles. Journal of Adolescent Health40(4), 325-333.

Luo, S., Alves, J., Hardy, K., Wang, X., Monterosso, J., Xiang, A. H., & Page, K. A. (2019). Neural processing of food cues in pre‐pubertal children. Pediatric obesity14(2), e12435.

Ventura, C. A. T. (2022). TOAST PASTRY STUDIO: Bakery Brand and Pastry Packaging Concept.